Pricing is likely one of the most powerful tools a B2B company has at their disposal to improve revenue and margin at the same time. Unfortunately, it rarely gets the credit and attention it deserves. And with so many different stakeholders involved, driving improved pricing outcomes is often a unique corporate challenge. But pricing is also full of great opportunity and we’re here to help.
Subscribers to The PricingBrew Journal often tell us that they finally have an ally as they work to drive pricing improvement. They get access to an ever-expanding arsenal of resources focused exclusively on business-to-business pricing that covers the strategic, tactical, AND organizational aspects of effective pricing management.
PricingBrew Covers Topics Like:
- Price Segmentation & Elasticity
- Value Pricing & Negotiation
- Strategic & Competitive Pricing
- New Product & Lifecycle Pricing
- Sales Force Engagement
- Pricing Technology & Analytics
- Pricing Process Management
A Few PricingBrew Resources:
Creating an effective B2B Sales Ops function has never been an easy task. But in today’s business climate, it can be downright daunting. Competitors seem to be multiplying like bunnies, and customers are getting more demanding every day. All this means professionals just don’t have time for trial-and-error or experimenting with unproven theories.
Subscribers appreciate that we don’t just cover whatever happens to be the flavor-of-the-month in B2B sales operations. Popular or not, we focus on the topics that can make a big difference to the overall performance of your sales operation at-scale. And along the way, we’re never afraid to call BS on the conventional wisdom, or shine a spotlight on what others prefer to ignore.
SellingBrew Covers Topics Like:
- Acquiring Profitable Customers
- Account Retention Strategies
- Differentiation from Competitors
- Developing Repeatable Sales Processes
- Implementation of Sales Technologies
- Negotiating More Profitable Deals
- Expanding Existing Accounts
A Few SellingBrew Resources:
Sometimes it feels like B2B marketing has lost its way–trying to adopt way too much of the branding and touchy-feely concepts of consumer marketing. But a real marketing operation is a strategic business process that should be focused on top- and bottom-line growth…not a business function driven by tactics or intuition.
Subscribers to The Marketing Ops Journal love the fact that we recognize marketing involves so much more than slick messaging and flashy materials. Our research cuts through all of the fluff and hype to expose the strategies and tactics that have been proven to attract the right prospects, cultivate and close sales, build lasting customer relationships, and drive profitable growth.
The Marketing Ops Journal Covers Topics Like:
- Customer & Competitor Insight
- Lead Generation & Cultivation
- Marketing Strategy & Targeting
- Product & Channel Management
- Sales Enablement & Support
- Customer Satisfaction & Retention
- Marketing Measurement & Analysis
A Few Marketing Ops Journal Resources: